UX Researcher & Designer

Leading the User Research of a migration project.
Covering the Discovery and Alpha phase. Establishing a UR Strategy. Planning and conducting user research (Interviews and workshops), working collaboratively with team members and stakeholders and presenting a UR Report (including findings, insights and recommendations), user journeys, user stories and persona. Equipping the PaaS Migration team to make informed decision and to offer a quality user experience to their developers by equipping and engaging them. Contract extended three times

Department for Business and Trade

User Research Consultant (contract)

Website optimisation project. Building a new IA, a new taxonomy, managing UX Research (Google Analytics, card sorting and workshops) and presenting.

MS Society

UX Designer Consultant (contract)

Building UX Strategy. Monitoring Sprint workshop, usability tests, collecting business requirements, documenting a heuristic review, wireframing, prototyping and presenting.

🛡 Lunio

Senior UX Designer

Project 1: Content migration project consisting in building a new website for the Council of Buckinghamshire. Defining a UX Strategy, managing UX Research activities (quantitative & qualitative research), designing (Using GDS Toolkit) and prototyping. Defining UX recommendations. Presenting. Iterating. Working collaboratively with stakeholders, the Dev team and content designers. 

Project 2: Building a software from scratch for a client, Hackney Council. Reviewing, challenging and optimising existing processes. Working collaboratively with stakeholders, the Dev team and content designers. Promoting user centered design and best practices. Supporting sales pitch & the marketing strategy. Mentoring.

Unboxed

Senior Service Designer

Revisiting an existing product so it responds to different markets. Monitoring Sprint workshop, collecting business requirements, understanding of market specificities, mapping user flow, wire-framing, prototyping and presenting. Preparing and monitoring usability testing. Documenting and analysing findings. Writing UX recommendations. Iterating.

Thomsons Online Benefits

Leading the user research in the Discovery phase of a project by conducting user interviews and contextual enquiries. Documenting findings. Analysing the findings by building affinity mapping and identifying trends and patterns across the data. Synthesising the results reflecting UX principles and prioritizing by severity. Writing UX recommendations based on the insights. Contract extended from initial terms.

Conversocial

UX Researcher Consultant (contract)

Supporting the Discovery phase of a project by measuring user needs and pain points. Monitoring interviews and defining user journeys.

Implementing a new online journey for existing customers in order to let them manage their pension money. Monitoring workshops. Confirming business requirements, understanding rules and tax regulations, wireframing, mapping user flow, prototyping and presenting. Working collaboratively with Business Analysts, Copy-writer, UX researcher and Visual Designer.

Aviva

Heuristics on public website and client access. Projects to implement new processes and
functionalities to improve the experience of existing users : Confirming business requirements,
Monitoring workshops with stakeholders, competitive research, mapping userflows,
wireframing, prototyping and presenting. Running a survey and defining user journey. Working
collaboratively with product owners, visual designers, content manager and the dev team.

Work concentrated on Sign Up and Payment processes and designs to offer a better experience to new and existing users : Confirming business requirements, process and content mapping, competitive research and analysis, writing user stories, defining userflows, wireframing, prototyping, iterating, presenting findings and recommendations to the client and members of the team. Research, Analysis and presentation on usability testing and tree testing.

PokerStars

UX Consultant (contract)

Building cloud-based collaborative tools for BtoB clients (Anglian Water, Liberty Specialty Market and Marcura), which involved:
• Understanding and capturing business requirements and scope, 
• Managing user interviews & observation
• Writing user stories and job stories
• Building personas
• Writing, launching and analysing survey
• Defining content strategy
• Monitoring and analysing card sorting sessions
• Defining user flows & processes
• Driving research on competitive products, trends and best practices
• Monitoring and / or Contributing to brainstorming sessions
• Sketching; Wireframing; Prototyping
• Organising and monitoring usability testing sessions
• Iterating, iterating and iterating again...
• Presenting findings & recommendations to clients
• Liaising with visual and development team. Agile Scrum / Lean approach
• Selling UX internally and externally
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September 2016 : Travelling through Asia.

Aiimi

UX Consultant

•	Mazda Motor Corp. (Mentored project) :
 - UX Audit of Mazda Car Configurator, which included usability test and heuristic test. Presenting and prioritizing findings efficiently, sketching, then wireframing recommendations on Balsamiq.
  - Competitive Analysis: on Car configurators. Defining KPIs and proceeding to a heuristic test amongst 10 car brands. Synthesizing and presenting findings and identifying best practices.

•	Against Malaria Foundation (Volunteer work) : Analysis of the current site by using data from Google Analytics and a heuristic test.

•	RandoMeal (Personal project - initiative): Making a competitor analysis, by identifying their strengths and weaknesses. Making user research. Conducting interviews to better understand potential users. Creating personas and writing user stories. Designing flow diagrams on Axure, sketching, paper prototyping, A/B Testing and usability testing. 

•	Find my Pet (Workshop with UX consulting company UserFocus) : Interviewing and testing user needs. Defining a primary persona, red routes and user stories. Brainstorming around solution hypothesis, emotional intent and Design patterns. Sketching.
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July 2014 - March 2015: Travelling through Europe and Asia.

User Experience

UX Designer

• Managing a £1M client portfolio
• Selling best practices advisory support and trainings in Sales, Marketing and  (internal and external) Communication.
• Dealing with C-level executives from multinational corporations from the CAC 40 (more than 1bnUSD turnover) by supporting them in their critical challenges and enabling them to improve individual, functional and corporate performances.
• Equipping them to make change a new constant, being more agile and doing more with less:  Establishing new efficient processes, standards and strategic approaches, Embrassing and selling change, Engaging and Empowering stakeholders.

CEB, now Gartner

Sales Account Director

•	Managing over 80 account revenue across UK.
•  800K account revenue (Account Management & New Business)
•	Setting up account plans to identify growth opportunities.
•	Training clients
•	25 Face to Face meetings / month

WGSN

Senior Sales Account Manager

Senior Sales Account Manager. Pharmaceutical industry.
- July 2011 to June 2012
•	Managing over £1.3M of account revenue across EU, US and APAC.
•	Dealing with C- level executives and senior management across pharmaceutical industry (Tier-1 Pharma, Biotechnology, CRO/CMO, etc..)
•	Setting up account plans to identify growth opportunities.

Sales Executive
 - Aug 2010 to July 2011
(New business, Account Management and Client facing role)
•	Selling yearly subscriptions of  MedTRACK
•	Sold over £110,000 worth of new business and £165,000 of account management revenue
•	Doing business in English, French and Spanish over the phone and face to face
•	Nominated “Best Sales Newcomer” for 2010 across Datamonitor for my results in Medtrack

Informa

Senior Sales Account Manager / MedTRACK

Governmental, Research Institutes & Education sector.
(New business and Account Management role)
•Primarily selling yearly subscriptions of  a range of Datamonitor market research databases
•Fully self-sufficient sales person – covering all aspects of sales process from opening to closing the deal
•In 1st Quarter 2010, I was pronounced as “Q1 winner for Outstanding Sales Contribution”
•Opened and closed £228,000 of business in 2009 (my first full year at Datamonitor)
•In 2008, I was pronounced “Best newcomer of the year”
•Successfully renewing and up selling current clients across education sector (Renewal rate of 97% per account and ROR of 128%)
•Involved in four face-to-face client meetings over 2009 and brought back revenue from each one of them

Sarah Morice