<a href="https://news.google.com/rss/articles/CBMiiQFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2ZvcmJlc2NvbW11bmljYXRpb25zY291bmNpbC8yMDIzLzAxLzE5LzEzLWZ1bi1lbGVtZW50cy10by1pbmNvcnBvcmF0ZS1pbnRvLXBlcnNvbmFsaXplZC1tYXJrZXRpbmctY2FtcGFpZ25zL9IBjQFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2ZvcmJlc2NvbW11bmljYXRpb25zY291bmNpbC8yMDIzLzAxLzE5LzEzLWZ1bi1lbGVtZW50cy10by1pbmNvcnBvcmF0ZS1pbnRvLXBlcnNvbmFsaXplZC1tYXJrZXRpbmctY2FtcGFpZ25zL2FtcC8?oc=5" target="_blank">13 Fun Elements To Incorporate Into Personalized Marketing Campaigns</a>&nbsp;&nbsp;<font color="#6f6f6f">Forbes</font>

13 Fun Elements To Incorporate Into Personalized Marketing Campaigns - Forbes

<a href="https://news.google.com/rss/articles/CBMiiQFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2ZvcmJlc2NvbW11bmljYXRpb25zY291bmNpbC8yMDIzLzAxLzE5LzEzLWZ1bi1lbGVtZW50cy10by1pbmNvcnBvcmF0ZS1pbnRvLXBlcnNvbmFsaXplZC1tYXJrZXRpbmctY2FtcGFpZ25zL9IBAA?oc=5" target="_blank">13 Fun Elements To Incorporate Into Personalized Marketing ...</a>&nbsp;&nbsp;<font color="#6f6f6f">Forbes</font>

13 Fun Elements To Incorporate Into Personalized Marketing ... - Forbes

Imperial College London

Trinity College Dublin

Istituto Internazionale di Loppiano, Florence, Italy

Senior GTM and Product Executive and Board Member

San Francisco, California, United States

Zyalin Group

Board Member

Gigamon

Chief Marketing Officer

iKydz is the leading provider of internet safety for families. It consists of a simple smart device and app that gives parents the ability to block websites, filter content and get control of their family's internet use both at and outside the home.

iKydz

DataStax is the company behind the leading NoSQL database, Apache Cassandra. Responsible for all aspects of Marketing. Built a modern, digitally-driven marketing organization, starting from a handful of staff, into a highly-functioning 50 person team. Grew Marketing's contribution to pipeline from 30% to over 50% in two years, driving company revenues past $100M. Helped shift the company's focus from a generic tech go-to-market into a value-based and use case-driven one. Elevated the company's brand and profile, particularly within the business community.

DataStax

Senior Product Executive, managing a 100 person team in the TIBCO Analytics BU. Responsible for Product Management, Product Strategy, Alliances and Customer Support. Additionally, GM for the Cloud Analytics business at TIBCO with P&L control and responsibility for product and go-to-market execution. Built the Analytics Cloud into the fastest-growing business at TIBCO.

TIBCO Software Inc.

GM Cloud and Head of Product, TIBCO Analytics

Helped lead Jaspersoft, the company behind the leading open source Java reporting tool, JasperReports, to become the top vendor in the Embedded Analytics market. Repositioned the company around "The Intelligence Inside" and focused product and go-to-market efforts on this emerging market. Responsibilities over the four years at the company included Product Management and Strategy, Product Marketing, Alliances, Customer Success and Training. Started the company's Cloud business, creating the industry's first Hourly BI service, in partnership with AWS. Grew the business to #1 selling BI and Big Data business on the AWS marketplace. Company was successfully acquired by TIBCO to establish their Analytics BU.

Jaspersoft

SVP Product and GM Cloud

Responsible for all aspects of Marketing and Alliances at an Accel, Greylock, Mayfield-backed startup that delivered the world's first SQL chip which powered a data warehouse appliance that broke world records in price/performance. Successfully positioned and launched company's first product which garnered great media and analyst attention. Worked closely with founder to raise a successful, high-valuation Series B for the company. Built a modern lead-generation machine that generated the company's first customers. Secured a strategic, multi-year agreement with Sun/MySQL to license the technology and engage in joint marketing. Established strong go-to-market partnerships with leading open source vendors and with a dozen SI's and VARs. Company was successfully acquired by Teradata to drive their next-generation platform.

Kickfire

Vice President, Marketing & Alliances

Responsible for building and running a strategic new SaaS business. Responsible for Strategy, Alliances, Product, Operations. Built case to create radically new business for company. Got first round of internal funding and started building out team. Established partnerships with leading Information Providers. Successfully defined roadmap and started building product for a quick time-to-market.

Business Objects

GM, Information On Demand

Working directly with the Chairman, doing M&A and Licensing and helping define Corporate Strategy. Successfully led company's first SaaS acquisition, nSite, to help build the platform for the company's emerging subscription business. Negotiated aggressive price and terms. Helped with company's first analytic applications acquisition, SRC, providing an entry into a new market. Established multi-year OEM agreement with data mining vendor to broaden company's product portfolio. Helped define and implement new strategy planning process. Ran first Corporate Strategy Board. Introduced and promoted Search-related BI as a new strategic direction for the company resulting in new products. Defined and introduced new concept, Operational BI, to BI market. Launched new products.

Senior Director, Corporate Strategy

Responsible for WW rollout of new products and WW communications within the 1300 person R&D group spread across 5 countries and 3 continents. Introduced first formal beta program to the company, increasing customer participation by 300% and achieving over 90% customer satisfaction. Built first product communications team and infrastructure to drive the successful integration of the Business Objects and Crystal Decisions R&D teams following the Crystal acquisition. The R&D team delivered a fully integrated world-class product, Business Objects XI, in a record breaking twelve months after the acquisition.

Director Product Management

Responsible for marketing company's flagship product. Managed flagship product as revenues grew 60% to $100MM. Introduced first internet-enabled version of flagship product, BusinessObjects 5i. Helped create and introduce industry's first BI web services product and promote "BI Networks" as a concept. The BI networks concept was subsequently adopted by industry analysts such as Gartner. Wrote seminal white paper on BI standardization which predicted the now wide-spread trend.

Karl Van den Bergh