Brittany Kovalcik is a seasoned marketing expert with 15 years of in-house marketing experience. She's helped drive revenue growth for tech and service-driven companies and has a track record of success. She has experience with start-ups, mid-size, and Fortune 1000 companies. Kovalcik's core competencies include B2B, B2C, and B2B2C marketing, SaaS, digital marketing, marketing analytics, account-based marketing, segmentation, marketing automation, customer experience, content marketing, brand management, search engine marketing, testing and optimization, product marketing, sales enablement, direct mail, and events and tradeshows. She has experience with a range of technologies, including Salesforce, Hubspot, Google Analytics, WordPress, G2Crowd, Outreach, LinkedIn Advertising, Google Adwords, Engagio, DemandBase, Everstring, Bombora, Software Advice, AskNicely, and CrazyEgg. She studied BBA, Marketing at the University of Iowa's Henry B. Tippie College of Business and is a candidate for an MBA at the University of Illinois Urbana-Champaign.