Beryl Lee is a seasoned marketer with expertise in marketing technology, corporate strategy, search engine optimization (SEO), user experience (UX), introducing new products, digital strategy for mobile and video, and media relations. Her areas of specialization include viral growth marketing, market research, customer acquisition, and customer relationship management for early-stage to pre-IPO startups in various industries, including CPG/FMCG/ecommerce, media, B2B2C, and IT. Beryl has studied at prestigious universities such as The University of Chicago Booth School of Business, Washington University in St. Louis, New York University, UC San Diego, Carnegie Mellon University, The Hong Kong University of Science and Technology, and Shanghai Jiao Tong University. In her free time, Beryl enjoys dining out and predicting the next Michelin-rated restaurants. She is the CEO at a digital marketing agency and has worked as a Consultant - Product, Market & Content Strategy at 1871, Co-Founder at ObjectiveTalent, Audience Acquisition Analyst at Zuora, Research Analyst at Nielsen, Accounts & Partnerships Manager at PubNub, VP of Communications, Outreach & Distribution at Remedy Health Media, Database Analyst at Robbins LLP and Jacobs & Schlesinger LLP, Health Educator at Moores Cancer Center (Breast Cancer) at UC San Diego Health, Design Assistant at Shiley Eye Institute (Pediatric Ophthalmology) at UC San Diego Health, and Conference Assistant at The College Board.