Meet Georgina Ngo, a pharmaceutical market research professional with over 15 years of experience. She specializes in quantitative research techniques and facilitates critical decision making within marketing strategy through data-driven guidance. Georgina has a strong track record of overdelivering on client expectations and holds a BA in Psychology from McGill University. Her sector specialties include cardiovascular, respiratory, CNS, metabolics, HIV, and medical devices. She has experience executing global and domestic studies using various methodologies, such as patient journey, segmentation, message testing, new product assessment, sales force effectiveness, brand performance optimization, and custom projects. Georgina Ngo's roles include Vice President, Research Director, Senior Research Manager, and Research Manager at Ipsos Healthcare and Ipsos ASI.