Daniel Penton is a highly accomplished co-founder and lead consultant at ICPlan, where he works with notable companies such as NBC Universal, Highways England, and B&Q. With a degree in Journalism from the University for the Creative Arts, Penton possesses unique expertise in crafting communication strategies that resonate with audiences. He has held several critical positions in prestigious organizations, including his role as Global Change and Implementation Lead at HSBC Retail Banking and Wealth Management, Global Change Communication Lead at GSK, and Training and Communications Lead at Takeda. These roles have given him the experience to excel at developing and executing transformational projects. Penton has spent years consulting for top internal communication consultancies, where he gained a reputation as an experienced Change Communication consultant. Since then, he has worked extensively as a consultant informing long-term, scaled-down projects developed in consultation with his clients.