Amanda Kaleta-Kott, a seasoned researcher with 20 years of experience, has a knack for uncovering hidden insights about users that she eagerly shares with her colleagues to improve lives. With a Master's degree in Design Methods from IIT Institute of Design and a BA in Journalism from Indiana University Bloomington, she excels in marketing insights, strategic planning, leadership, and team engagement, brand positioning, quantitative and qualitative research, mobile ethnography, and voice of the customer programs. She is also proficient in data analysis and visualization, journey mapping, concept testing, workshop facilitation, agile team mentoring and leadership, cross-functional collaboration, and team training and development. Amanda has worked at top-tier companies like Colgate, Coca-Cola, Kraft Foods, Nike, Levi's, Timberland, IBM, General Electric, Ameritrade, FirstData, Associa, and Caterpillar as well as dot-coms including Cars, Patagonia, HollyHunt, Alcoa, Kallista, Kohler Engines, Baker Furniture, and Cat. At Medullan, she serves as a Senior UX Manager.