Bram Krommenhoek is an accomplished product manager and entrepreneur with over 300 customer interviews and a Master’s degree in Management of Innovation from Rotterdam School of Management. Krommenhoek has worked in various roles, including as a Product Manager at Withlocals and Brabantse Ontwikkelings Maatschappij, and as a Founder at Zero to Traction. He is also a seasoned business development professional, having worked at Yabbu and Direct Force Actiemarketing.

Krommenhoek has extensive experience in customer development, business models, and product strategy, having worked with over 80 startups on these areas. He is passionate about discovering the complexity of users’ needs and addressing them with innovative products that drive rapid experimentation and continuous learning. He has written over 30 blogs on product, entrepreneurship, and customer development, and is always eager to collaborate with creative, driven, and open-minded people who think differently.