Boğaziçi University

The College of William and Mary - The Mason School of Business

Growth Marketing  -  Customer Acquisition  -  Customer Retention

Atlanta, Georgia, United States

PadSplit

Head of Marketing

Atlanta Tech Village

Advisor

Held P&L ownership for retail and e-commerce. Led customer acquisition, customer retention, event marketing, and digital product management teams. Managed a $7M+ marketing budget and hired, trained, and led a team of twelve marketing and product staff. Led all advertising (print media, SEM, radio, podcast, sponsorships), social media, email marketing, SMS marketing, SEO, content marketing, and e-commerce platform development. Created and executed the marketing strategy to increase brand awareness, new customer acquisition, average order value (AOV), purchase frequency and market share in target markets.•Increased e-commerce sales by 170% ($500K+ increase in monthly revenues) through the implementation of personalized offers and increasing e-commerce conversion rates. •Increased total revenues by 127% ($2.5M+ increase in monthly revenues) and market share by 50% (400+ bps) through by improving new customer acquisition, customer retention, and purchase frequency.•Improved unique website visitors by 100% by implementing new content marketing and social media strategy combined with targeted local SEO efforts.•Led all customer acquisition, retention, and digital product management activities. •Built an organization structure to meet the company’s growth initiatives and recruited six new direct reports. •Guided all web development, SEO, and content marketing operations. •Designed and delivered the marketing acquisition, retention, and promotional offer strategy.

Surterra Wellness

Senior Marketing Director, Customer Acquisition & Retention

Oversaw digital marketing and product management operations focused on the expansion of customer acquisition and improving customer retention. Led all SEO, search marketing (PPC), paid social, social media, email marketing, SMS marketing, and web development initiatives. Managed a $2M+ budget and supervised a top-performing team of five that included digital marketers, a product manager, a UX designer, and a web developer. Redesigned team structure to improve efficiency and performance. •Increased direct to consumer lead volume by 100%+ that lead to a 40%+ increase in annual revenues.•Increased web self-service account sign up by 91% that led to savings of over $300K in annual printing costs. •Implemented a new content marketing and digital paid media strategy that increased unique web visitors 54% YoY and increased brand awareness by 600+ bps.•Redesigned team structure to improve efficiency and performance.

Delta Dental of Washington

Senior Marketing Manager, Digital Customer Acquisition & Retention

Marketing lead responsible for customer retention and maximizing customer lifetime value (LTV) through digital marketing efforts and in-app/game offers.• Increased revenues from in-app offers by 115% by aligning offer strategy with customer life cycle and executing A/B tests that improved conversion rates.• Lead a cross-functional team to develop the next generation in-house in-app notification system with the vision to present the right offer, to the right player, at the right time.•Directed monetization and lifetime value efforts through email programs, push and in-app notifications. •Developed and implemented a digital content strategy to increase user activation and retention.

DoubleDown Interactive

Senior Digital Marketing Manager, Retention

Led global Kindle apps customer acquisition efforts leveraging Amazon-owned marketing channels, including website, email, SMS, and in-app notification. Developed and implemented the Kindle apps customer acquisition strategy and directed the execution of global programming designed to increase customer acquisition.•Increased new customer acquisition 69% YoY by optimizing website conversion rate and executing global expansion.•Created a playbook to enter into new global markets, including China, Brazil, the EU, Japan, and India.•Increased new customer purchase rate 120% by developing targeted offer and promotion programs

Amazon

Digital Marketing Manager, Customer Acquisition

Direct report to CMO & SVP of Products. Responsible for strategic marketing programs to increase customer retention, maximize customer lifetime value (LTV), and boost brand recognition with industry analysts. •Managed strategic marketing programming designed to increase customer retention and customer lifetime value. •Undertook win/loss analysis, customer marketing, analyst relation, competitive analysis, and customer retention modeling efforts.•Increased customer usage of existing products by %50 through implementing customer marketing programs.•Designed, implemented, and managed an analyst outreach program with Forrester Research, Gartner, and other leading industry analysts.•Significantly increased brand profile and recognition of Vocus’ products at industry publications, including <a href="http://G2Crowd.com">G2Crowd.com</a> and <a href="http://VentureBeat.com">VentureBeat.com</a>.

Vocus

Product Marketing Manager, Customer Retention

Responsible for building a predictive customer retention model that identifies the customers who are most likely to churn. Evaluated churn modeling approaches that are commonly used in the telecommunications industry. Analyzed subscription-based customer data to identify significant churn factors. •Developed a predictive churn model that is expected to increase customer retention by 10%.

AT&T

MBA Marketing Intern

NII Holdings is a differentiated provider of fully-integrated mobile communication services with operations in Brazil, Argentina, Mexico, Chile, and Peru. Assisted the product marketing team to define mobile content business strategy and to develop a product roadmap for Latin American markets. Responsibilities include conducting country-specific market research, competitive intelligence, and financial forecasts.•Developed country specific Go-To-Market plans for mobile entertainment services.

NII Holdings, Inc.

Marketing Consultant

Held P&L responsibility for over 12 e-commerce products in mobile music and mobile video verticals. Duties include customer acquisition, customer retention, new product development, pricing, and partnership management. Led cross-functional teams for new product development from conceptualization to deployment. Led all SEO, search marketing (SEM, PPC), email marketing, and SMS marketing internally and through outsourced digital marketing agencies. Conducted quantitative and qualitative market research to develop marketing and pricing strategies. Defined product group strategy and built multiple business models for subscription-based mobile applications.•Increased mobile TV and music applications’ revenues and unique users by 100% primarily through launching a new, unlimited download business model.•Led cross-functional teams for the launch of a first-to-market video-on-demand mobile application that was expected to generate over $5 million in revenue over the next five years.•Negotiated content deals with Warner Studios, Sony Music, and 12 TV channels with an expected value of $10 million.

Turk Telekom

Marketing Manager

- Developed Go-To-Market plan for a mobile music download application which was used by over 1 million subscribers within the first year and was awarded as the nation’s “Best Mobile Music Application of 2008”.•Led first-to-market launch of a mobile music streaming application that increased revenues by 15%.•Reduced customer churn 30% by designing customized retention programs for subscription based mobile applications.•Negotiated 15 content acquisition and strategic partnership deals with expected value of $6 million.

Associate Marketing Manager

Timay&Tempo is operating in production, marketing, selling and after-sales of metal and plastic accessories for textile and garment industries. Timay&Tempo is an approved supplier of global brands such as Zara and H&M.Responsible for business development in South-East Asian, North African and Eastern European regions. Searched for prospects and developed new customer portfolio. Led export operations for over 15 countries.•	Evaluated potential international markets and analyzed competitive landscape in each market to establish export marketing strategy which led to 300% increase in export sales over three years.•	Led effort to obtain funding from Foreign Trade Ministry to participate in 3 separate export trade missions.

Anil Yasyerli