EMERITUS

The Open University

Online Marketing Manager at Kornit Digital

Manage the company's online department. Develop and operate cross-region digital strategy, as well as lead all online activities (inbound and outbound).
Main responsibilities:
Marketing lead- generation and lead life cycle
Lead-nurturing
Analytics and ppc
Website UX/UI
Social media managment
Marketing automation tools operations
Content strategy and operations
and more...
During my work I was also given the opportunity to initiate and lead from concept to production video projects such as the attached.

Kornit Digital

Digital Marketing Manager

Overseeing and managing all inbound related marketing tasks including: ad hoc and on going promotions, campaigns, local PR and thought leadership content, registration flow activities and brand positioning.
Working with earned, owned and bought media in order to drive inbound traffic/leads to the company (B2B and B2C).
Main responsibilities:
-  Marketing ad budget - Media buying (on-line and print)
-  UI/UX of all inbound related flows
-  Initiate promotions/campaigns per each company unit's requirements.
-  Google Analytics (setup and reporting)
SEO/SEM
-  Remarketing/Retargeting setup
-  Social campaigns management
-  Marketing ROI reports

Matomy Media Group

Inbound Marketing Manager

Managing Matomy market's long-tail affiliate data base.
Establishing working process with and for mass data base. Creating communication channels using targeted newsletters and promotions. Building work protocols to maintain traffic quality and fraud control. Publishers and affiliate retention to enable stable revenue stream. Locating new BI tools to reach and spot potential affiliates/publishers. Special projects.

Affiliate Services Manager

Building and managing Adsmarket's local client data base.
Creating and hosting local educational sessions presenting the performance advertisement model to both existing and new clients. Tailoring the relevant global performance trends to match the local need and adjusting these into our work process. Assisting clients to create and match their business model with the relevant performance campaign and seeing these campaigns from start to end.

Client Relations and Business Development

Cupid.co.il is one of the leading dating sites in IL.
As part of my job description, I was in charge of marketing strategy and Media buying for Cupid.co.il
Daily tasks such as:
-  SEO/SEM
-  On-line media plan: general ads/links, marketing collaborations, promotions etc.
-  Off-line media buying - TV spots and printed ads
-  Analytics: general site analytics as well as user behavioral and demographic
-  Re-targeting and monitoring all on-line advertisement

Spark Networks

PR and Advertising Manager

Managing Ynet's media department
Initiate marketing projects to enrich users experience.

Noga Chen