Aaron Maass is a marketing industry veteran with an impressive 22 years of experience. He has successfully founded and sold two analytics-focused companies and has held senior management positions at global brands like KPMG, EF, Fidelity, DuPont, and Comcast. With a knack for data interpretation, Aaron is proficient in using data and martech platforms in innovative ways to help companies make better business decisions, boost customer experience, generate demand, uncover new opportunities, and increase revenue.

He is the founder of a top boutique digital analytics consulting firm and has delivered hundreds of advanced analytics solutions to dozens of top firms. He has a talent for hiring and developing skilled professionals with a passion for marketing, data analysis, and achieving impressive results. Aaron has written, spoken, and taught frequently about analytics, specifically about how to get the most out of your data, how to build and maintain a data-driven culture effectively, and how to hire and retain professionals with data skills effectively.

He specializes in helping organizations transform digitally and optimize their investments in customer marketing, acquisition, and retention initiatives. Aaron understands how to build data-driven environments that can extract new and valuable insights from existing data. He is knowledgeable in a broad range of analytics, business intelligence, and data management platforms, such as data visualization, predictive analytics, lead score modeling, and digital analytics, among others.

Aaron has a BA from Cornell University and has studied at Oberlin College and John Jay High School. He is currently the VP of CX Transformation at ADT and has previously served on the Board of Directors for Digital Analytics Association and the George S. Pepper Council at Free Library of Philadelphia Foundation.