Mateus Botarro

Mateus Botarro is an experienced Marketing Executive with over 10 years of expertise in Marketing, Brands, Category Products, Trade Marketing, New Business Development, and Sales.

He excels in creating strategic plans and enhancing commercial strategies using Trade Marketing concepts, having led over 15 successful projects resulting in a 20% sales increase within six months through B2C and B2B Trade Marketing initiatives.

Mateus recently spearheaded the online sales channel creation project for Brazil's largest tobacco industry, demonstrating a strong results-oriented mindset, exceptional interpersonal communication skills, and the ability to engage teams and foster positive relationships with internal and external clients.

His educational background includes studies in Strategic Execution, Business Administration at Insper, Programa de Gestão Empresarial in Administration and Business at Fundação Dom Cabral, English to Business // Shopper Marketing at Citrus College, Pós-Graduado in Tributes at Faculdade Machado Sobrinho, and a Bachelor's degree in Business Administration from Universidade Federal de Juiz de Fora.

Mateus has held key roles such as National Sales Manager at Rappi and previously served as Regional Trade Marketing Manager, Customer Manager, and Sales and Trade Marketing Manager at Souza Cruz. He has also contributed significantly as Implementation Manager and Sales and Trade Marketing Manager at The HEINEKEN Company, starting his journey as a Trainee in São Paulo.