Alexa Koziol is a highly accomplished Analytics and Insights professional with a wealth of experience in qualitative and quantitative research, including traditional and digital/social media analytics. She has a passion for uncovering actionable insights to understand key audiences and drive business performance. Alexa graduated with her MBA with a concentration in Marketing and spent several years in Seattle, leading brand tracking studies and segmentation analysis for clients such as Grupo Modelo (Corona), Crocs, and Microsoft. At Microsoft, she managed an online panel and conducted international brand health and usability research, resulting in insights that informed product development and marketing of the Surface tablets. Alexa has years of experience in paid/programmatic advertising, leveraging big data to provide relevant and actionable insights to enhance media approaches and drive client business in Canada. Recently, Alexa led secondary research leveraging social listening, consumer, audience & market intelligence to inform content and communication strategies at a leading Marketing Communications firm in Toronto.