College of Management

Baruch College

Ben-Gurion University of the Negev

Crowdvocate Co-founder & CEO. Customer Marketing & Advocacy automation for B2B companies. Generate Advocacy, Upsell, and Customer Engagement at Scale.

All B2B companies have an untapped asset, their customer base! If they could only gain insight on all their customer base/product users, and turn it into personalized actions that generate loyalty, growth, and advocacy. Crowdvocate enables customer-centric companies to streamline and automate customer marketing & advocacy. Our SaaS platform empowers brands to engage their customers real-time, in-app and omnichannel on all brand destinations, to target users/customers with personalized content and asks. Buyers trust other customers. The right reference at the right timing equals conversion. Leverage the voice of your customers when, where, and how you need it. Whether referrals, references, customer stories, reviews, event speaking, social amplification, and much more.

Crowdvocate

Co-Founder & CEO

Member of the Advisory Board for Israels Export Institute. Creating better ways for companies to go global and leverage the institute for success.

Israel Export Institute - מכון היצוא

Advisory Board Member

Mentoring startups from various accelerators on marketing and go-to-market methodology and early stage implications. Supporting entrepreneurs in understanding go to market best practices and adopting them to their product strategy.

Google

Marketing & Go-to-Market Mentor @ Google Launchpad Accelerator & Startup Program

ChannelSmart is a boutique service agency providing Channel Development, B2B Marketing Channels, and Go-to-Market growth strategy. As a powerhouse in these domains we provide consultancy, marketing agency services and technology for channel, sales and marketing automation and scaling. We assist global tech companies with their growth strategy, including: • Channel Development - supporting companies & channel organizations in building and scaling their global channel partners go-to-market.• B2B Marketing Tech Agency - Channel Marketing Automation, Advocate Marketing, Account Based Marketing and social selling tools.  • Global Distribution & Channels Strategic Consulting - including business plan, target markets & channel sales strategy development.• Channel Sales & Marketing Automation - Partner Portal development, PRM (Partner Relations Management) implementation, online sales training & certification programs, deal registration, MDF and incentives, etc. • Channel Marketing - Partner programs, channel loyalty, best practices, channel ROI , field marketing tools, Channel Marcom services. • Channel recruitment and customer acquisition • Channels sales tools, best practices, sales kits, channel business analytics and optimization.If you are considering you growth strategy, market penetration or want to  re-vamp / strategize existing Go to Market - contact us, we would love to empower your growth!

ChannelSmart Ltd.

Founder

Overall responsibility for the company’s Distribution & Channel Partners line-of-business worldwide. Leading Alvarion’s channel strategy, GTM execution, Business Development and marketing activities.• Management of Alvarion’s global channel selling in more than 100 countries. • Recruitment & enablement of new Distributors, global LSI’s and tier-two partners generating growth. • Creating business diversification by penetration to new markets, and adding segment-specific partners and Alliances. • Overlooking & improvement of channel sales operations and way-of-doing-business. • Leading channel marketing operations - joint exhibitions & road-shows with partner’s WW, MDF & Coop activities. • Developing channel sales tools, methodologies, PRM system and partner program & portal. • Engagement with Top Management, Board of Directors, led channel aspects in M&A and PMI.

Alvarion

VP, Head of Global Channel Business

Led Professional Services business line development - service strategy, business diversification, new offering development, marketing and sales.

Professional Services Business Development Manager

Management and Business Development of OEM products and partners. Demand generation, marketing and sales through strategic partners, ODM’s and system builder channels.-	Managed cooperation with software, embedded and appliances vendors in efforts to create     OEM’s for growth of windows based products. - Key OEM Accounts Management for the system builders channel / largest computer manufacturers and resellers in local market. - Windows Mobile – managed local cooperation with Smartphone vendors / resellers, mobile operators, mobile applications providers and market experts. - Media Center – Development of Niche market, consumer education, demand generation and awareness, building partner eco-system.

Microsoft

Business Development, OEM Division

- Leading to significant growth in sales –Increased the number of active customers from 50 to over 300, with 40% average annual growth in $M revenues .> Partners, Alliances & Distribution channels development with local and international system integrators for financial services and mobile operators. > Marketing Strategy – business development, definition of target markets, international and domestic market analysis, competitive differentiation and focus segments / countries.> Strategic sales to key accounts: government, banks, IDF, mobile operators, Amdocs & more.> PR's, events, branding, company web site, company official presenter. Co-marketing with cellular operators and government offices.> Product Marketing – new products & services launch. Definition of software suite and product lines with R&D, product roadmap and company offering. > Mobile Banking Consultant – vision and specification of financial services, consulting to banks and credit companies.> A member of Management Team – in charge of marketing strategy and sales plan. Quarterly business reviews with board of directors.

Gal Biran