Elena Rubets is an experienced data-driven marketer who has worked in several organizations, including Rostelecom and Zoomby.ru. She has also held positions in e-commerce, project management, and marketing management. Throughout her career, Rubets has focused on using data to improve business profitability.

Rubets has a diverse education background, having studied marketing, ecology, silver medal at a Gymnasium, and piano at the School of the Arts.