Usana Chantarklum is a well-established professional market researcher with expertise across various industries. She has worked with automotive, consumer packaged goods, food retailers, financial services, durables, retail and shopping complex, technology, leisure, and entertainment industries. She specializes in key areas such as brand management, advertising research, concept and product launch, pricing, profiling, and market segmentation. Usana completed her Economics degree from the University of Nebraska at Omaha. She is currently the Managing Director at Ipsos Limited and was formerly the Chief Client Officer at both Ipsos Limited and Kantar. She has also held management positions at Kantar Millward Brown and The Nielsen Company where she was a former Client Service Director.