Karin Piscitelli is a seasoned marketing professional with years of experience in developing strategic marketing communications plans that drive profitable growth and impact. Having held global, North America, and US roles in the past, she specializes in consumer categories and excels in leading cross-functional teams to implement successful programs via earned, owned, and paid initiatives. Ms. Piscitelli is passionate about brand development and management, integrated marketing strategy/planning, digital marketing and social media, channel/retail marketing, strategic partnership development, sponsorship and experiential marketing, and organizational and staff development. Her past experiences include working with reputable organizations like Mother Dirt, The Grist, Jabra, City Sports, UNREAL Brands, New Balance Athletic Shoe Inc., Life is Good, Boston Breakers/Women's Professional Soccer (WPS), Women's United Soccer Association (WUSA), Digitas, Volant Ski Company, Reebok International, HBM Creamer/Della Femina McNamee WCRS, and more recently, she was the Senior Vice President, Product & Marketing at Mother Dirt.