Samir El-Sabini is a seasoned entrepreneur, business leader, and legal expert with a diverse background that spans law, finance, marketing, and startups. He graduated from the University of Gothenburg with a Jur. kand. / Master of Laws degree and also studied at the Singapore Management University. He gained experience in corporate finance and M&A at Arla Foods and served as the brand manager for organic, milk, and cross-category products.

Samir also co-founded Adclouds, a successful digital advertising platform, and served as its CEO before becoming the CEO of Start-Up People of Sweden (SUP46). As the Chief Strategy & Product Officer at Findity, he was responsible for driving growth for the digital receipts and accounting automation platform. In addition to his business ventures, Samir has also been active in social causes and was the National Chairman of Sveriges Elevkårer.

Currently, Samir is the Co-founder & CEO at Juni, a next-generation banking platform for digital entrepreneurs. He is also a former Venture Partner at Joyance Partners and board member of Trader Sverige and Grace.