Eng. Muhammad Mudassar is a seasoned healthtech professional with over 16 years of leadership and management experience across Middle East, Far East and UK/US. He is currently serving as the Marketing Business Development Manager of Enterprise Informatics for Middle East, Turkey & Africa at Philips. Eng. Mudassar holds an Executive Leadership certification in Healthcare from Cornell University and Massachusetts Institute of Technology, MBA in Management Consulting from University of Wales, besides various management and leadership excellence certifications.

Eng. Mudassar's expertise lies in product management, integrated technology road mapping, strategic planning, and business development. In his previous roles, he has been responsible for driving solutions to solve complex problems in the healthcare industry, and his passion lies in developing and delivering solutions that impact society positively. His areas of specialized focus are strategic leadership and management, product development and marketing, new business development and innovation management, healthcare IT, informatics, medical imaging, medical devices, business integration, process improvement, change management, problem-solving, LEAN/Six Sigma techniques.

Throughout his career, Eng. Mudassar has been a strong believer in the "voice of the customer" approach, and has always championed for customer-centric business transformations. He has worked across a diverse range of health organizations, ensuring that the ultimate goal of organizations is to serve people better. His character, commitment, and value for service have been integral to his successful track record of working in the industry.