Sergey Borovikov is a seasoned executive with a proven track record in general management, sales leadership, and regional development. He has amassed extensive experience in B2B sales management for cloud solutions, software, and hardware, as well as the transformation of teams and business processes. He is also adept at marketing new technologies, services, and solutions, including XaaS and digital marketing. As an EMBA12 graduate of Skolkovo Executive MBA and a Sales and Marketing MBA alumnus of The Russian Presidential Academy of National Economy and Public Administration (RANEPA), he combines academic knowledge with practical expertise. In his previous role as a region manager and expert at Softline, Sergey Borovikov was responsible for vendor relations, negotiations, and the delivery of SAP Business One Consulting and Project Management services. He is currently WW Cloud Director at Softline and also coaches and advises innovative start-up companies.