Vivek Misra, an accomplished strategic partnerships professional, brings a wealth of experience in programmatic strategy, video advertising and enterprise account management. A graduate of Indian Institute of Technology, Kharagpur followed by an MBA from Indian Institute of Management, Ahmedabad, he boasts of a proven track record in commercial and product strategy roles spanning technology, consulting and early-stage startups in APAC. In his most recent position as Director, Data Partnerships at The Trade Desk, he is responsible for driving data-driven insights, deploying relevant digital assets and adopting programmatic advertising, ultimately resulting in better business outcomes. Vivek also served as a Programmatic Committee Member at IAB Southeast Asia and India, and as a Director, Exec Team Member of Strategic Initiatives at AnyMind Group. Additionally, he held positions of Senior Engagement Manager, APAC at AppNexus and Vice President - Equity Derivatives Trading, Treasury, and Markets at DBS Bank, working with top-tier clients in the Asia-Pacific region. With a GMAT score of 760/800, Vivek possesses strong analytical skills and the ability to think critically in high-pressure situations. His expertise in strategic partnerships, programmatic strategy, video advertising and data applications has allowed him to become a trusted advisor, partnering with organizations to drive success and achieve their business objectives.