Jonathan Burston is a highly experienced business strategist and transformation expert. He has a strong track record in helping businesses succeed through customer strategy, CRM, data analytics, campaign planning, and digital transformation. With a wealth of experience across multiple sectors including financial services, automotive, media, publishing, retail, leisure, health & beauty, Jonathan has developed and deployed customer and technology strategies for leading high street retailers, redesigned manufacturing processes and production for top health and beauty brands, and launched beauty brands globally.

He has also identified over £1bn in potential opportunities through the creation and embedding of customer strategies for financial services businesses, performed strategic reviews of financial services businesses identifying over £2bn in potential opportunity and implemented strategic transformtions (customer, data and technology) for top 5 UK charities.

A graduate of the University of Southampton with a BSc (Hons) in Comparative Politics & International Relations, Jonathan also holds an MBA from Henley Business School, has studied executive and life coaching at Erickson Coaching International, and business analytics at Cambridge Judge Business School. With extensive experience in stakeholder management and engagement to drive transformational change in large complex global organisations, he is a strong and empowering leader of people and has managed large businesses and teams. He is also a regular contributor to national and industry press and has created thought leadership pieces and whitepapers throughout his career.

Jonathan's wealth of expertise, skills, and interests include customer strategy, CRM, data analytics, campaign planning, digital transformation, stakeholder management, leadership, business coaching, financial services, automotive, media and publishing, retail, leisure, and health & beauty.