Robert Wakeling is a software product development expert with over 35 years of experience. He started his career as an embedded software engineer and rose through the ranks to become the CTO/CEO, managing large teams and budgets. For the past 15 years, he has been the CEO of Wadaro, a leading software development company specializing in SIM (now eSIM) technology. Wakeling has excelled in various areas of corporate governance and development, sales and marketing, industry standards, and product development, with a particular focus on SIM/eSIM-based solutions. He is well versed in raising finances, developing channel partnerships, patenting, product management, off-shore development, IT services, device applications, and big data applications. Wakeling is a graduate of the University of York, where he studied BSc. He has excellent communication skills and can interact effectively at all levels, from detailed technical to the boardroom and inside enterprise customers he calls mobile network operators. Prior to Wadaro, he worked at magic4, where he was the CTO of a company that sold for $82m in 2004 to Openwave Inc. With his wealth of experience and expertise, Wakeling has made significant contributions to the software industry, making him one of the leading figures in the field.