Kimberly Garity

Kimberly Garity is a highly experienced professional with a background in psychology and extensive expertise in consumer insights and market research.

She holds a BA in Psychology from Georgetown University, demonstrating a strong foundation in understanding human behavior and its applications in various industries.

Currently, Kimberly serves as the Senior Research Manager for Consumer Insights at Netflix, where she plays a key role in understanding consumer preferences, behaviors, and trends in the entertainment industry.

Previously, she held the position of Senior Researcher for Consumer Insights in the Content & Originals Marketing division at Netflix, showcasing her versatility and adaptability within the company.

Prior to her tenure at Netflix, Kimberly accumulated valuable experience at prominent organizations such as National Research Group, Penn Schoen Berland, Hulu, and Disney ABC Television Group.

Her roles have encompassed a progression from Project Manager to Senior Director, reflecting her growth and leadership capabilities in the field of research and analysis.

With a solid background in media and entertainment analysis, Kimberly has honed her skills in market research, data analysis, and strategy development to drive informed decision-making and business success.

Her diverse experience in both client-side and agency-side roles equips her with a unique perspective on understanding audience perceptions and market dynamics, contributing to her proficiency in delivering actionable insights and recommendations.

Kimberly's internship experiences at Hulu and Disney ABC Television Group further enriched her industry knowledge and provided her with a comprehensive understanding of the media landscape.

Overall, Kimberly Garity is a accomplished professional who brings a wealth of knowledge and expertise in consumer insights, market research, and data-driven strategies to her current role at Netflix.