Scott Handler is a results-driven advertising and media professional with extensive experience in research, planning strategy, negotiation, account management, and client services. Armed with a Bachelor of Science degree in Psychology from San Diego State University, he also holds certificates in Paid Search/SEM/SEO and CIMA Interactive Marketing, Digital Communication and Media/Multimedia from the Kellstadt Marketing Center at DePaul University. With a career that spans both B2B and B2C agency environments, as well as digital publishing, Scott has consistently delivered a positive return for his clients across a range of media channels including linear, OTT, OOH, print, SEM, email, display, programmatic, social, and video. With a specific aptitude for client interaction, establishing KPIs, research, planning, negotiating, and buying, campaign management/optimization, and data analysis/reporting, he is proficient in a range of industry tools including MediaOcean/MBuy, DDS, Salesforce, MediaVisor, and Prisma, and is well-versed in key quantitative data research tools such as Arbitron, Nielsen, ComScore, @Plan, Scarborough, MRI, Kantar, and SQAD. Scott is also experienced in the ad tagging/trafficking process, ad serving (DoubleClick: DFA/DFP/DCM, Sizmek, FlashTalking), ad fraud platforms (Moat, IAS), and Google AdWords/Analytics. A former Senior Media Planner/Buyer at AbelsonTaylor, Scott's background also includes roles at Movéo, Slack and Company, Johnson & Johnson, Tribune Publishing Company, Meredith Corporation, rEvolution, ID Media, and Cramer Krasselt.