Niclas Heurlin is a seasoned e-commerce professional with nearly 20 years of experience. He co-founded enferno, a cloud-based e-commerce platform provider, where he works as a solution architect and senior advisor to large corporate/retail clients and online entrepreneurs. He specializes in e-commerce strategies, complex supply chain solutions, and multibrand/multichannel challenges in both B2B and B2C. With a solid background in computer science and strategic marketing, Heurlin has held prominent positions such as CEO at inWarehouse and Product Marketing Director at Tech Data. He studied at Marinens Officershögskola, INSEAD, RMI-Berghs, and Lunds Tekniska Högskola. He is active in various organizations, including Jetshop, Storm Commerce, and HIroi Ventures. He has also served on the board of Teknikmagasinet, KitchenTime AB, UClarity AB, Confident Living, and Familjeapoteket. In summary, Niclas Heurlin is a highly experienced e-commerce professional with a wealth of knowledge in developing e-commerce solutions and strategies for various businesses.