Liangyu H. is a marketing analytics professional with a passion for understanding consumer behavior. After completing a Bachelor's degree in Public Relations and Advertising from Hong Kong Baptist University, she pursued a Master of Science in Marketing Analytics from the University of Rochester's Simon Business School. Liangyu began her career in advertising and has spent the last few years working in senior-level roles at Horizon Next and Hearts & Science, where she has honed her skills in data extraction and cleaning, supervised and unsupervised machine learning, natural language processing, data visualization, digital media techniques, and advanced media analytics. Her technical expertise includes Excel (VBA), SQL, R, Python, Tableau, and Google Analytics.

Liangyu is motivated by the idea of becoming a "data artist," and enjoys diving into large datasets to extract insights and tell compelling stories. She has experience with SEO, SEM, PPC, content marketing, display marketing, social media marketing, re-targeting, mobile marketing, programmatic buying, and web (Google) analytics. In addition to her technical skills, Liangyu has experience in digital content creation, including copywriting and visual design.