Sheila Almeida is a marketing research professional with over 15 years of experience working with large industries, identifying business opportunities and validating innovations proposed by companies for their target audience. She holds a degree in Advertising and Social Communication from UNIP-University Paulista and has specialized in BigData and Design Thinking at ConvergeYou. Sheila has developed professionally at research institutes, always placing clients' demands first and foremost, and has experience in planning, coordinating, and executing marketing research projects, generating insights to support strategic decisions in innovation, products, and business.

She currently owns S. Almeida Inteligência e Pesquisa, providing businesses with high-quality research insights, and has previously worked as Senior Market Research Analyst at Ipsos Brasil, GfK, and Market Research Analyst at Research International. With a strong passion for bridging the gap between consumers and industries, Sheila combines her expertise in marketing research and design thinking to help companies successfully launch new products and improve their business strategies.