Mona Shams is a knowledgeable and accomplished marketing professional with vast experience in the field. She earned an MBA with a focus on marketing from the University of California, Riverside - A. Gary Anderson Graduate School of Management and graduated with a BS in Business Administration from the same institution. Her career began as a marketing research analyst at Falken Tire Corporation, where she created Monthly Market/Monthly Sales Analysis Reports for the executive team by analyzing industry changes and market conditions. She has also served as a marketing and PR representative at ORA Design Studio, where she networked with buyers and showroom designers to maintain excellent vendor relations and inventory flow. Currently, Mona works as an account planner at McKinney, where she develops communication strategies for advertising campaigns that involve defining target demographics, content messages, and product understanding using a combination of qualitative and quantitative research. Mona is skillful at client presentations, briefing creatives, and generating concise briefs containing relevant product, audience, and strategy information.