Kelly Barnes is a sustainability enthusiast and the founder of eco-friendly online marketplace The Flowseekers. She studied marketing and finance at the Chartered Institute of Marketing and holds a BA in Applied Psychology from the University of Brighton.

Barnes has had an extensive career in marketing and business development, which includes being the former Head of Marketing for Yellow Jersey and Group Global Head of Business Development at Wiggle. Additionally, she was the PR & Marketing Executive at the British Horseracing Authority, and the Group Marketing for Arena Leisure Plc/ Arena Racing Company.

Currently serving as the Senior Independent Director at British Surfing, Kelly Barnes has a wealth of experience in brand management and business strategy. Her passion for sustainable living and eco-friendliness have allowed her to make a substantial contribution to the industry.