Casey Fitzsimmons has an extensive professional background in global account and team management, specializing in digital marketing for industries ranging from FMCG/CPG to autos. Their passion for cultivating relationships with clients and empowering their team to develop new skill sets has led them to their current position as Global Business Lead at PHD. With a Certificate in Advertising from the Institute for Advanced Advertising Studies and a Bachelor of Science in Psychology-Neuroscience from the University of Massachusetts, Amherst, Casey has a well-rounded educational background that informs their expertise in online marketing, search engine optimization (SEO), pay-per-click advertising (PPC/SEA/SEM), social media, and social media advertising. They take pride in translating ethereal concepts into tangible plans that drive business goals and making a meaningful impact in a rapidly changing industry. Casey is authorized to work in both the USA and the UK.