Ed Andersen is a highly collaborative digital product management leader with over 18 years of experience in the financial services industry.

His expertise lies in digital strategy, web and mobile platform management, emerging technologies, investing, active trading strategies, and building and leading teams to create engaging client experiences.

Key skills include mobile, web, and conversational UI, building high-performance teams, product and channel strategy, App Store Optimization (ASO), segmentation, client insights, digital strategy, and analytics.

Ed is proficient in iOS, Android, Google Assistant, and Alexa, with experience in redesigns, new product launches, customer and associate education, agile software development, digital wealth management, and digital self-service and support.

He holds a Bachelor of Arts (B.A.) degree from Rutgers University and a Master of Education (M.Ed.) in Education from Rutgers Graduate School of Education.

Currently, Ed Andersen serves as the Managing Director of Digital Product Management focusing on Mobile and Advanced Tech at E*TRADE.

His previous roles include Director of Digital Platforms at TD Ameritrade, AVP of Customer Education at Datek Online Holdings Corp., and Associate in Retirement Plan Administration at PwC.