Semir Haddad is a highly experienced product strategist and business development expert with over 20 years of experience in bringing complex B2B technology products to the industrial and consumer markets. He has a proven track record of building high-performing teams that can efficiently scale the business. Mr. Haddad is skilled in generating leads, design wins, and new opportunities by redefining strategies that lead to a turnaround. He has helped create new product categories from scratch and witnessed the revenue rise from 0 to $200M annually.

He has lived abroad and worked with businesses worldwide, possessing both business expertise and technical depth as an engineer with four patents to his name. A gifted promoter, Semir has a talent for sharing business visions and securing the support of individuals and organizations within and outside the company. He thrives on building strategic partnerships and multiplying the value and reach of the business. Alongside this, his workforce praises the positive atmosphere of trust that he encourages, and his leadership qualities in all situations.

Mr. Haddad holds a Nanodegree and a master's degree in Electrical and Electronics Engineering from CentraleSupelec. He also holds an MBA in General Management from ESSEC Business School. He has worked as the Senior Director of Product Marketing at Eta Compute and Director of Product Strategy, New Markets at Renesas Electronics Corporation. In the past, he served as the Marketing Director, Microcontrollers, and Microprocessor Solutions at Renesas, Director, General Purpose Microcontrollers at Renesas, Senior Product Marketing Manager, STM32 MCU at STMicroelectronics, Product Marketing Manager, 32-bit MCU at STMicroelectronics, Senior Application Engineer, Digital Video, and Audio at STMicroelectronics, Support Group Leader, Digital Video, and Audio at STMicroelectronics, Hardware & Firmware Engineer at Seal Industries, and Navigation Officer at the French Navy.