Lafayette College

Senior Integrated Producer

TBWA\Chiat\Day

Publicis

Freelance Senior Integrated Producer

RadicalMedia LLC

Freelance Digital Producer

DDB 2015 Employee of the year.• Senior Integrated Producer for the following brands: Huawei, Johnson & Johnson (RoC, Clean & Clear, Aveeno, Lubriderm, Neutrogena), BBVA, State Farm, USTA, Reebok, Merck• Oversee the conceptualization and execution of deliverables in accordance with brand business,strategic, technical, and creative objectives for full project life cycle• Experience with experiential, broadcast, and print initiatives including coordinating and executing pre and post production: live-action, animation, CGI• Expertise in the development and production of complex interactive projects including responsivewebsites, microsites, mobile applications, CMS integrations, live-event digital support• Develop project estimates, invoices, purchase orders and oversee internal and external billing fulfillment. Ensure proper licenses, talent agreements, and usage documentation are properlydistributed and filed• Create and formally present project documentation, including statements of work, project plans,business requirements, spec requirements, formal requests for proposal, test plans• Proficient across a range of project management methodologies such as waterfall and agile• Manage cross-functional departmental teams including development, account service, strategy, creative, user experience, offshore consultants, and maintain day-to-day relationships with technical and brand clients

Digital Producer for the following brands: Novartis, SeaWorld, Hasbro• Forecasted and allocated resource needs at the account level and managed allocations throughout project lifespan• Provided creative, strategy, production, HTML/Flash developers, IA, and analytics teams with direction for executing projects, from creative brief to final tactics

Draftfcb Healthcare

Digital Producer

- Digital Producer for the following Electrolux brand teams: Electrolux, Frigidaire, Electrolux ICON•	Expertise in the development and production of complex interactive projects including full websites (desktop, tablet, mobile, responsive), microsites, mobile applications, e-mails, retailer syndicated flash content and QR codes •	Manage the conceptualization and execution of deliverables in accordance with business, strategic, technical and creative objectives of the Brand for full project life cycle•	Responsible for creating project plans, forecasting resource needs and managing budgets across multiple projects simultaneously•	Manage cross-functional teams including developers, account services, strategy, creative, user experience, offshore consultants, and maintain day-to-day relationships with technical clients•	Lead regular status meetings to facilitate cross-departmental, client, and inter-agency communication to ensure alignment with project plan  •	Collaborate with internal teams and external programmers to quality assure all projects before and after launch •	Partner with creative and production teams to ensure all released assets are in compliance with web build specifications•	Maintain positive attitude among internal and external parties by encouraging team collaboration •	Perform risk management by keeping all necessary internal and external teams informed of potentials risks that could arise within the project lifespan and proactively propose timely solutions to keep projects on track

- Sr. Associate on Marketing team for the following General Mills Brand Teams – Cheerios Business Unit: Cheerios, Honey Nut Cheerios, MultiGrain Cheerios; MEALs Division: Progresso, Green Giant, Wanchai Ferry•	Performed Project Manager role for MEALs Division: owned/monitored budgets at account level, lead regular status meetings (internal, client, and cross-agency), created and ensured alignment with project plans, executed timely deliverables, allocated internal resources across departments•	Provided financial stewardship to the accounts by monitoring agency and project billing in relation to the scope and performing necessary change orders•	Forecasted and allocated resource needs at the account level and managed allocations throughout the project lifespan•	Provided creative, strategy, production, HTML/Flash developers, IA, and analytics teams with direction for executing projects, from creative brief to final tactics

Senior Associate

- Worked on the following Merck Pharmaceutical Brand Teams – Singulair, Gardasil, Cozaar•	Managed the delivery and development of digital/interactive and offline communication initiatives such as banners (Rich Media, Flash, Custom Placements), CRM programs, web sites, microsites, online games, landing pages, e-mails, downloadable widgets•	Managed budget/resource planning and allocation to ensure profitability•	Assisted in the development of effective documentation, including creative briefs, project plans, site architecture and requirements documentation•	Created and maintained ownership of financial scope documents, including monthly projections, identifying hourly rates, and monitoring hours spent internally within various departments•	Prepared online and offline initiatives for Medical Legal, Editorial, Privacy, and Commercial Reviews