Larry Grella is a successful and dedicated sales strategist with a strong track record of elevating B2B and B2C ARR. He is an expert in identifying profitable opportunities in new business segments, opening new markets, and launching new products with a particular focus on SaaS solutions and digital media. With a degree in Biology from Long Island University, Southampton Campus, Larry has been a passionate business builder and change leader for numerous Internet companies. He has created industry leaders in diverse markets such as Enterprise Commerce, Digital Media, and Business Intelligence. With his sharp market analysis skills, Larry has improved market share and increased organizational competitiveness by creating strategies to attain the ideal corporate and product positioning. Additionally, he is proficient in building client relationships and recruiting/developing channel partners to consistently exceed sales quotas. He has proven himself as an effective business planner, building, managing and turning around entire sales organizations. Larry Grella is a hands-on producer who leads by example and is dedicated to achieving both short and long-term organizational objectives.

Currently, Larry serves as the Executive Vice President Sales and Business Development at Adomni. He has held advisory board and VP sales positions and worked with companies such as Merger W and Mobee, Bazaarvoice, Conversant Llc, Richrelevance, Epic, and Digital Media and SaaS.