Ariel Snyder is a seasoned data-driven marketer with a focus on user-centered content, brand, product, and CX strategies. With over 10 years of experience in senior-level marketing positions, she has worked with leaders in enterprise and consumer technology, social media, and mobile advertising. Ariel has managed the content marketing efforts for fin-tech companies such as Coinbase, Intuit, and Twine. She has also led digital marketing campaigns for prominent organizations like Juicero and The OutCast Agency, building content marketing services for companies like TurboTax in the process. Ariel's core skill set includes content marketing, digital growth, brand building, quantitative and qualitative analytics, CRO and SEO, user research/UX, content management, project management, social media marketing, copywriting, email marketing, crisis comms, and event management. She also has experience in teaching as an ESL instructor and holds a Bachelor of Arts degree in Communication and English from the University of Washington and studied UX Design at General Assembly.