Joe Burke is an accomplished business executive and author best known for his innovative marketing campaigns and his success in driving revenue for top companies such as Disney Store, Wet Seal, and Cox Communications. He is also the inventor of the popular toy Ollyball, which won the 2019 Toy of the Year award. Joe is a graduate of the Rochester Institute of Technology and a former NCAA athlete. He has appeared in numerous TV shows and films and has produced and written several more. Joe's expertise lies in multichannel marketing strategy, e-commerce, youth retail, and loyalty and retention programs. He is also an avid golfer, fisherman, and adventure seeker.