Ed Rivadavia, a highly skilled and experienced music industry professional with a strong educational background, has excelled in multiple roles throughout his career, from Vice President of Digital Strategy at Sony Music Entertainment to Chief Marketing Officer at 800 Pound Gorilla Records. With a Bachelor of Arts degree in Business Administration and Management and a Master of Business Administration in Music, Management, he has taken on roles in publishing, writing, education, film, and business development. His comprehensive experience includes working at Onelive Media, Mood Media, Century Media Records, Sony Music Entertainment, Roadrunner Records, Palm Pictures, Wind-Up Records, A&M Records, and the Polygram Group. He has expertise in account management, marketing strategy and implementation, digital marketing, interactive media, radio promotion, and more.