Petro Shimonishi is a results-oriented marketer with an impressive track record of success in implementing best-in-class global marketing campaigns across various industries. As a change initiator with analytical foresight, he is often sought after to turnaround struggling elements and deliver ROI. Throughout his career, he has built robust business models, integrated innovative brand messaging, driven competitive positioning, and delivered results. With a natural inclination to lead by example, Petro delivers a hands-on approach to problem-solving and team building while providing stability in tumultuous times. Petro is an expert in C-Suite Stakeholder Partnerships, Global Business Strategy, CPG Management, Product Positioning, Channel Marketing, Business Modeling, and more.

Petro's career started as an Assistant Product Manager, Consumer Audio at Pioneer Electronics, and he has since held many leadership positions, including Vice President of Global Business Development at Russound, Vice President of Global Marketing and Product Management at Netstreams, Director of Global Marketing, and Sonance. He has also worked at different companies, including Panasonic, Fire Monkey Global Marketing, and Klipsch Group.

Petro's strategic impact is reflected by the numbers he has achieved throughout his career. At Sennheiser, he led a team to exceed revenue forecast by 2.3% while meeting segment profitability objective in 2018. He skyrocketed adjustable base revenue from $220M to $300M in 20 months, increasing retail sales by 50%+ for Tempur Sealy. Under his leadership, D&M Group accelerated global business 35% YOY, expanding revenue from the sale of the world's first noise-canceling headset from $3M to $30M by targeting business travelers.

Petro holds an MBA in International Business from Thunderbird School of Global Management, and he is multilingual, fluent in English, Japanese, Spanish, and Chinese.