Phil Robinson is an insightful professional with a wealth of experience in research and data analysis, having worked at renowned companies such as News UK, Design Bridge, Kellogg's, and currently as EMEA Head of Data Science & Insights at Bloomberg Media. With a Bachelor's degree in Information Management & Business Studies from The University of Sheffield, he has honed his skills in combining research and big data to tell compelling stories, validated by groundbreaking research, and has a keen understanding of brand strategy. Phil also has experience in statistical modelling techniques and has contributed to solving various marketing and business challenges.