Jennifer Ni is an experienced financial service and payments marketing leader with a proven track record in product management, multi-channel marketing, and new product development. She holds a BA in Mathematics from the University of Texas at Austin and an MBA in Marketing from the Wharton School. She has held various leadership positions, including SVP and Head of Consumer Banking at ICBC US and SVP of the Cards Business at ICBC-US. Jennifer's skills include start-up growth, digital channel marketing, mobile payments, product management, new customer acquisition, customer segmentation, partnership management, business development, and customer retention. She is a hands-on marketing executive with experience in growing early-stage ventures and has led market entries from Kickstarter to integrated product launches in mobile payments. Additionally, Jennifer is skilled in defining target segments and issues and creating solutions. Furthermore, she has directed new member acquisition strategies via partnership marketing with Hilton, Expedia, Facebook, and Hotwire. Jennifer has extensive knowledge of payments technology, including Google Wallet, Mastercard PayPass, and NFC commercialization, and she launched the credit card industry's first no late fee and single rate card CITI SIMPLICITY.