Atul Midha

Atul Midha is an experienced and visionary professional who has made a name for herself in brand management innovations, business development, and operations for leading organizations. With proven success in aligning business strategy and objectives with established sales development and brand management paradigms to achieve maximum operational impacts with minimum expenditures, Midha is a creative and growth-focused thought leader with expertise spanning strategic merchandising, brand direction, business development, relationship management, team management, sales, marketing, operations, entrepreneurship, presentations, product development, cost reduction, sales forecasting, and project management. Midha has had extended tenures in the USA, Asia, and Europe, giving her a unique global mindset and experience. Her areas of interest include executive-level positions with global or specific commercial market responsibility, product, merchandising and collection development and team leader responsibilities, retail/wholesale managerial positions with P&L responsibility, brand management, strategy formulation and business development responsibility and execution, consultancy/advisory, ecommerce/omni, and retail private equity/venture capital. Midha studied Master of Science (M.S.), Finance, General, 2nd-year, at William E. Simon School of Business, and Masters Business Economics (M.S.), Finance, Economics at BI Norwegian School of Management. She is currently the Global Retail Director & Stake Holder at Eton Shirts and has previously held various senior executive positions at organizations such as Perfitly, Rubin Singer, Moods, Giorgio Armani, and Saks Fifth Avenue.