Michael Wechselberger is a highly experienced and respected pharmaceutical marketing professional who has been optimizing brands' performance for nearly two decades. With extensive experience in all stages of the product life cycle in multiple categories, both USA and global, Michael has a proven history of utilizing best practices for outstanding results.

Michael studied an Honors Bachelor of Science in Biochemical Engineering at the University of Guelph and went on to achieve a Master of Business Administration in Strategic Marketing at McMaster University. Throughout his career, Michael has held various positions that have allowed him to build a wealth of experience, including Associate Director of Consumer Marketing, Venclexta at AbbVie, Associate Director of Market Research, Oncology at AbbVie, Senior Manager Consumer Insights, Kraft Macaroni, and Cheese at The Kraft Heinz Company, and Vice President, Market Research at Hotspex Inc.

Michael is a keen observer and listener, thoughtful, and insightful analyst, cooperative and positive leader, and a strategic consensus builder. His expertise in all stages of the product life cycle in multiple categories, both USA and global, makes him an ideal candidate for planning and implementing effective marketing strategies.