Rusty Kocian is an accomplished experience designer and creative strategist based in the United States. With years of expertise in creating rich web and mobile applications, Rusty is adept at breaking down complex information to offer users the necessary perspective required for making smart decisions. After studying marketing at The University of Texas at Austin - Red McCombs School of Business, Rusty has worked in diverse positions in the industry. These include being an Associate Creative Director at argodesign, Co-Founder/Creative Lead at Badass Backpacks, Senior Experience Designer at Razorfish, and many others. Rusty has specialized expertise in experience design, content strategy, behavioral economics, information architecture, information visualization, and digital storytelling.