Lara Eastburn is a social media specialist, public speaker, and online marketing expert with a passion for helping small businesses build relationships with their target audience. She obtained her PhD in French Literature from Emory University and a Bachelor of Arts degree in English and French from the University of South Alabama. Additionally, she studied International/Global Studies at The American University of Paris. Lara currently works as a Facebook Ads Specialist and Digital Marketer at LaraEastburn.com. She also served as a Social Media Truth-Teller at WeRSM - We are Social Media, where she provided useful tips for businesses to improve their social media presence. Before that, she was an Instructor of French at Paideia School and led Superhooper.org as its Head Hip-Shaker.