Alex Bonavia is an accomplished music marketing and digital entertainment executive with over a decade of experience. She started her career as the Head of Business Development at Wavo, one of Canada's fastest-growing music marketing and analytics firms. Presently, Alex is the Vice President of Digital for Warner Music Group's Global Marketing team. She expertly manages an eight-figure global marketing budget, oversees marketing commitments from social and streaming major partners, and spearheads innovation with partners in business development. Alex's specialized knowledge in music marketing and digital strategy comes from her experience marketing and investing in international music across every major market globally. She has a deep relationship with key players in the social media and technology ecosystem, making it possible to leverage emerging and established technology to break music. Alex has also led a team of over 20 account executives.