João Costa has a robust background in logistics and finance, having held management positions in major companies in these sectors. Over the past 9 years, he has also been an entrepreneur, excelling in business development, advertising, and content creation. Currently, João is actively involved in two significant projects: Rede Look'n Feel, a creative network specializing in advertising, branding, and training, and Vai Bem Gelados, a company focused on producing and distributing ice cream and popsicles. He also serves as a consultant for business development and marketing challenges. With a Bachelor's degree in Economics from the Universidade de Brasília, João Costa has been associated with various organizations, including being the CEO of Rede Look'n Feel and holding positions like Academic Director, Business Council Coordinator, and Partner in different ventures.