Rafi Arkin is a senior marketing specialist with 20 years of experience in a diverse range of industries. Notably, he has worked in Blue Chip FMCG and start-ups, showing a broad spectrum of knowledge and experience. Arkin is a degree educated professional with a track record of successfully launching insight-driven innovation and moving into new categories, as well as building high-performance teams.

Arkin has led many high-profile campaigns throughout his career. These include launching the £200m lottery brand, The Health Lottery. He oversaw the full mix launch, including celebrity management, live weekly TV show production, point of sale, and in-house design studio management. Not only this, but he grew the chilled and frozen Quorn brand from £80m to £120m in just three years, including the launch of the Quorn snacks portfolio. Arkin also facilitated the distribution of 100,000 Quorn recipe books through on-pack promotion/Amazon.

Arkin's proven brand equity and P&L management are unrivaled, as demonstrated by his led £20M RSV YR1 Heinz innovation with Cup Soup, healthy, and premium soup tier. In 2013-15, he launched a new 360 TV campaign for Heinz Beanz, resulting in the highest ROI Beanz advertising in ten years. Furthermore, with AB Inbev, Arkin created the specialty beer category in the UK through the launch of Hoegaarden & Leffe Beers.

Arkin graduated from Nottingham University with a BSc (Hons) degree and previously studied at Bedford Modern School. He has been a planning and Go To Market Lead at B&Q and Head of Marketing for Heinz Soup UK and Heinz Sides and Easy Meals (Beanz and Pasta). He has also been a Senior Brand Manager at Premier Foods, United Biscuits, and Brand Manager-Speciality Beers at Anheuser-Busch InBev. Throughout his career, Arkin's successes have been acknowledged, receiving the CIM Marketing Team of the Year and the Chairman's Award, alongside his award-winning 100-strong B&Q marketing team at the time. Overall, Rafi Arkin is an exceptional marketing professional whose career and accomplishments speak for themselves.