Richard Playfair

Richard Playfair is a seasoned professional specializing in helping fitness professionals and studios create, film, and sell on-demand workouts to enhance member retention, boost profits, and save time.

With his innovative 'Studio to Screen Strategy,' Richard assists clients in launching profitable virtual fitness solutions quickly without the need for costly equipment or extensive technical knowledge.

His expertise includes finding profitable niches online, developing online services and products, creating high-quality workout videos, establishing platforms for virtual workouts, crafting effective marketing strategies, and improving overall business profitability.

With 7 years of experience in producing and marketing fitness-related video content, Richard has worked with renowned brands such as Les Mills, Beachbody, and ukactive, in addition to numerous small fitness businesses in the UK.

Combining a background in video production and personal training, Richard offers a unique perspective and understands the specific challenges and opportunities faced by fitness business owners.

Richard Playfair holds a Bachelor of Science (BSc) Hons. degree in Chemistry from the University of St. Andrews and has professional experience as a Video Producer at SWEATLIFE FILMS, Former Video Producer at IMOTION Films, Former Personal Trainer at The Token Yard Club, and Former Founder of Playfair Fitness.