Saba Bokhari

Saba Bokhari is a distinguished professional excelling as the senior manager of advocacy, influencer marketing, and social commerce at L’Oréal’s Professional Products Division while pursuing an MBA at NYU Stern School of Business. With a background in Advertising and Marketing Communications from the Fashion Institute of Technology, Saba brings over 8 years of versatile experience in startups, fashion houses, and Global Fortune 500 companies like L’Oréal. Her passion lies in merging beauty, fashion, and technology through innovative digital strategies and captivating content. Saba's work has garnered recognition in various prestigious platforms including Allure, Teen Vogue, Yahoo! Beauty, Good Morning America, and Glamour UK. Her expertise spans across digital content creation, social media strategy, copywriting, analytics, influencer marketing, project management, and a diverse set of tools such as Google Analytics, HootSuite, Salesforce, and more.